New Market Study, "Sports and Energy Drinks in Hong Kong, China", Has Been Published
The continuous government information campaigns promoting the importance of healthy lifestyles which were conducted in Hong Kong during 2012 boosted the health consciousness of many consumers in Hong Kong. This, in turn, led many consumers to become more willing to engage in sports to keep fit and relieve the stress of their work. This also led to increased consumer awareness of the benefits of sports drinks, principally the ability to replenish essential salts loss during heavy exercise sports...
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