Market Report, "Deodorants in the US", Published
The largest categorical change in the 2013 edition is the addition of deodorant body mists to the deodorant body sprays subcategory, increasing the retail value size of the subcategory by US$225-300 million from historic research additions. Previously located in the mass fragrances subcategory, these products were transferred to deodorant body sprays because of their spray bottle packaging and their use as lightly scented spritzers to be used semi-frequently. They differ from traditional...
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