New Market Study Published: Tea in France
In 2012, manufacturers continued to invest in innovation to stimulate sales. They extended their product ranges with new flavours and launched more organic references. Some tried to target younger consumers and children, who are generally less inclined to drink tea. In order to compete, some players continued to upgrade their offerings and bring out new varieties that can be drunk throughout the year. Manufacturers also invested in bigger packs offering several varieties of tea in order to...
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