New Market Report: New Developments in Radlers, Shandies, and Pre-Mixed Beer Drinks
Sales of radler and shandy-type drinks have rocketed over the last five years due to their alignment with trends towards moderate drinking, refreshment, female beer drinking, and willingness to try new tastes. The cider boom highlights the demand for novel beer alternatives, and how national beer trends can now readily go global; will the radler be the next cider?
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