Consumer Health in Germany - New Market Study Published
The consumer health industry saw a flat performance in 2012 in current value terms. The slowdown of the economy did not have a significant impact on the performance at the overall level. When it comes to health, German consumers tend to value effectiveness before price. Despite an ageing population which benefits some of the categories, the high level of maturity of some of the biggest categories limited the growth potential of consumer health at the overall level. The 2012 performance...
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