"Men's Grooming in Brazil" Published
In 2012 there was a strong tendency to increase sales of value-added products within men's grooming, mainly razors and blades and men's deodorants. In this sense, Gillette by Procter & Gamble received strong investment in publicity and new products offering higher performance, while mass men's deodorants saw a good performance, boosted by the increasing participation of the spray and stick formats.
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