"Vitamins and Dietary Supplements in South Korea" Published
Consumers' preference for vitamins and dietary supplements under the health and wellness trend continued to increase. The category maintained a healthy growth rate in current value terms, increasing by 10% in 2012. Previously, consumers would purchase vitamins and dietary supplements for general health, but nowadays, they also look to vitamins and dietary supplements for beauty or treating specific symptoms in a long-term point of view. As a result, many consumers continually shifted from OTC...
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