Market Report, "Home Insecticides in Russia", Published
Insecticides is a well-established category in Russia; however, products within this category are considered to be non-essential, which negatively impacted home insecticides during the recession in 2008-2009, when the category saw sales decline. Since then, however, the category rebounded, showing strong growth. In 2012, the positive performance was caused by favourable weather conditions. Warm weather during spring and summer pushed up home insecticides sales. Growth was also supported by the...
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