New Market Study Published: Bottled Water in Pakistan
2012 was a year during which Pakistan's leading bottled water brands focused solely on the health benefits of their products in their marketing activities. This was led by Nestle's launch of its Pure Life Protect sub-brand of the already popular Pure Life brand, which focused on the added advantages of high levels of zinc, a mineral which has been proven to help strengthen the immune system. The Aquafina brand was not far behind, focusing on being the safest and healthiest...
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