New Market Research Report: Air Treatment Products in Morocco
Hot summers drove sales growth at the end of the review period, alongside rising disposable income levels and the wider availability of consumer credit. Retailers and players notably capitalised on growing demand during hot periods, offering "heat wave discounts" in order to attract a greater number of customers. Heat waves can increase sales by up to 50%, with rising economic confidence notably encouraging the number of purchases during heat waves towards the end of the review period. A...
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