Recently Released Market Study: Wipes in Denmark
Wipes remains a rather small category in Denmark with retail sales reaching US$3.00 per capita, as compared with the average of US$7.00 per capita for the whole of Western Europe. Homecare wipes as well as personal wipes are generally considered unnecessary and seen as sources of unwanted chemical substances in everyday life. Most Danes believe that old fashioned reusable cotton wipes and a cleaning agent is all that is needed for everyday cleaning, while personal wipes, first and foremost baby...
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