New Market Study Published: Nappies/Diapers/Pants in Kenya
A practice has raised concerns among nappy/diaper manufacturers whereby mothers, especially in the lower-income segment of the population, believe it is healthier to allow babies to remain without a nappy/diaper while it is being washed. The basis for this belief rests on superstition, but nevertheless threatens to reduce nappy/diaper sales among this group and thus erode the profit margins of manufacturers. Although this trend limited demand from the lower-income segment, volume growth still...
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