Irons in Romania - New Market Report
Irons remained an indispensable small appliance in Romanian households in 2012. The possession rate has increased gradually over the review period to reach 83%. The category is not a new one in the domestic market, but the variety and effectiveness of the offer has slowly improved. In 2012, retail sales rose by 5% in volume terms and 4% in current value terms, to accelerate irons' recovery from the economic recession.
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