New Market Study Published: Incontinence in Norway
Incontinence continued to grow rapidly in 2012, with growth rates being close to those seen over the review period. This growth was driven by the rising number of elderly people in the country. In 2012, the population of over 65 year-olds reached 768,000, compared to 686,000 in 2007. Rising demand has resulted in increased interest from major manufacturers and accelerating innovation within incontinence.
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