Surface Care in New Zealand - New Market Research Report
2012 saw the continued rise in popularity of multi-purpose cleaners and all purpose cleaning wipes over specific category cleaning products. In particular, kitchen cleaners has been an insignificant category in New Zealand since 2009. The category remained negligible in value terms due to multi-purpose products that clean and disinfect a multitude of surfaces areas, as well as various areas such as the kitchen, laundry and bathroom.
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