New Market Study, "Soft Drinks in Peru", Has Been Published
Soft drinks continued to post strong growth in 2012, although slightly lower than that seen in the review period. The continued growth of the economy and increasing consumer disposable income drove consumption of new and mature categories alike. While bottled water and sports drinks registered some of the highest growth rates in soft drinks in 2012, more mature categories, such as carbonates and fruit-flavoured drinks, continued to show moderate growth pushing strong increases in actual terms.
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