Recently Released Market Study: Women's Outerwear in South Korea
Women are still the largest consumer group in apparel in South Korea. Despite increasing interest in apparel from male consumers, companies are still focusing on attracting female consumers. In addition to affordable prices and good quality, market players offer fast changing designs and convenient shopping environments to attract consumers. The trend is also highlighted by the fact SPA brands are gaining popularity in South Korea. As a result, women's outerwear continues to perform strongly,...
View full press release