Sanitary Protection in France - New Market Report
The most important driver on the market was pantyliners: In terms of value sales the category grew by more than 2% in 2012 to reach EUR121 million. In terms of volume sales however, the category was less dynamic with growth of around 1%. At the same time, pantyliners still holds potential as only 40% of French women use this product. One of the strategies to make the usage of pantyliners more attractive is the introduction of multipurpose products. Thus, in...
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