Surface Care in Brazil - New Market Report
Improved economic conditions amongst lower-income consumer groups allowed socioeconomic strata C, D women to purchase surface care products not only for their functional benefits but also, for their ability to provide enjoyable sensations in the home. Working women value products which can provide them a pleasant atmosphere at home after a hard day at the office. Women who do not work outside the house benefit from improved economic conditions which allow them to purchase products which...
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