New Market Report: Soft Drinks in Iran
While widespread exposure of the effects of carbonates on health resulted in stagnation in volume terms, particularly in the off-trade channel, other categories such as bottled water and fruit/vegetable juice continued to register very healthy growth rates, albeit from a very low base. Consumer awareness of healthier drinks increased over the review period, especially in key urban areas, while availability of these products also improved significantly, resulting in a switch from tap water to...
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