Cough, Cold and Allergy (Hay Fever) Remedies in Italy - New Market Report
Cough, cold and allergy (hay fever) remedies is an extremely seasonal category, and its performance is strongly related to the weather and its effects on consumers. During 2012, the H1N1 flu virus was much weaker when compared with the previous year, thus affecting people less strongly. Besides, an unexpected rainy season in April prevented people from taking antihistamines/allergy remedies against certain pollens.
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