Now Available: Sun Care in Greece
For both consumers and manufacturers, the focus of sun care in 2012 was on prices, offers and discounts. All channels ranging from the mass segment to the premium of the beauty specialists employed some kind of offer strategy and discounts, yet the mass brands of the grocery channel by far won this race. Price offers were constant in the sun care aisle of supermarkets in Greece during 2012, encouraging consumers to stock up on their products and trade down from...
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