New Market Research Report: Fruit/Vegetable Juice in Brazil
The IPI exemption for unfrozen nectars during 2012 reduced the average price for unfrozen nectars by 4% (from R$5.1 per litre in 2011 to R$4.9 per litre in 2012). Meanwhile some players such as Empresa Brasileira de Bebidas e Alimentos offered discounted prices for brands to consumers during the year, whilst other manufacturers kept the same level over the previous year in order to recover profit margins. In all the average unit price of fruit/vegetable rose by 3% in 2012.
View full press release