Now Available: Deodorants in Romania
Sales of deodorants in Romania kept steadily growing, although the category is almost fully mature and all the niches are covered. Continuous innovation drove the market in the last 3-5 years and the crisis did not affect it too hard, because deodorants are perceived as necessary products. Quite the contrary, during times of economic hardship, some consumers of perfumes and fragrances switched to deodorants, because of the lower prices.
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