Men's Grooming in Russia - New Report Available
The penetration rate for men's toiletries in small towns and villages is still low compared to Russia's large cities and especially to the European average. However, for more men it has become the norm to use such things as deodorants, shampoos and shower gels specifically for men, and other toiletries. Companies actively started to develop special series for men trying to boost the popularity of such products even further.
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