New Report Available: Toilet Care in Bulgaria
In 2012 toilet care posted the second lowest current value growth rate within home care of less than 2%, while the overall home care category increased by 5%. The weak value increase came as a result of the push on the part of brand owners to sell through volume and price discounts. While consumers continued buying toilet care products, their preferences shifted towards practical products (toilet liquids) and lower-priced items in ITBs. To encourage volume growth, companies engaged actively in...
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