New Market Research Report: Sanitary Protection in the US
Sanitary protection continued to witness new launches of colourful feminine hygiene product packaging, thereby furthering the premium and personalisation trends. In May 2012, Procter & Gamble launched a full line-up of premium products under the Radiant Collection. These premium products featured designer packaging and wrappers and were created with an aim to stand out on the shelf. According to a company news release, the new packaging and wrappers are intended to make these products must-have...
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