Recent Study: Skin Care in Greece
Greece typically is a skin-care driven landscape with regard to beauty and personal care, with skin care continuing to claim 28% share of overall value sales. Greek consumers show a tendency towards specific features as they are typically exposed to many and various marketing campaigns and advertisements. Nonetheless, the worsening economic situation in the country in 2012 and the overall need to reduce average spending led to a significant shift in consumer behaviour, as they intensified the...
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