Incontinence in Ireland: New Research Report Available at Fast Market Research
Like many product areas in tissue and hygiene, incontinence saw a marked shift towards private label products in 2012. This was due to consumers' economic concerns, with many struggling to make ends meet and thus seeking the cheapest viable product. This trend was also encouraged by growing consumer confidence in private label tissue and hygiene as a whole. As a result, despite an ageing population and a rising consumer base, current value sales continued to decline in 2012 over the...
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