Market Report, "Retail Tissue in Ireland", Published
Retail tissue saw an ongoing pronounced shift towards private label products at the end of the review period, with these products dominating volume and value sales by 2012. Private label is increasingly the mainstream choice across retail tissue, due to consumers' desire to keep expenditure to a minimum during the economic difficulties faced during the review period. In addition, there was a growing consumer trust in private label during the review period. Tesco's range enjoys a strong...
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