Retail Tissue in Saudi Arabia - New Market Report
Retail tissue benefited strongly from two major trends in 2012. Rising disposable income levels as a result of economic growth notably fuelled growth, enabling consumers to buy a wider range of retail tissue and also to trade up to higher quality products. A stronger focus on hygiene was also seen during the review period, with this linked to overcrowding in cities and in many households and also to repeated H1N1 outbreaks during the review period. This trend particularly supported strong...
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