"Surface Care in Russia" Now Available at Fast Market Research
All of the categories within surface care in Russia saw a strong performance in 2012, mainly as a result of the stabilising economic climate, which boosted consumer confidence. During the year, consumers were willing to spend more money on surface care products. Consumer behaviour did not change substantially in 2012; people still chose both universal and task-specific goods. Although the standard of living improved in Russia in 2012, consumers were looking for the best value-for-money options...
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