Market Report, "Car Rental in Sweden", Published
Car rental in Sweden placed increased focus on environmental and safety issues in 2012 through the development of modern and environmental classified car fleets. Addressing environmental issues is a key focus for car rental, indicated by the stance taken by the trade association Biluthyrarna (Swedish Car Rental Association) in early 2013. Biluthyrarna sought to distance itself from the independent market players Wisby Uthyrning and Mickes Biluthyrning, both operational on the island of Gotland,...
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