Recently Released Market Study: Soft Drinks in Greece
With new austerity measures being implemented every few months, Greece continues to face major economic challenges. Following the major economic downturn and political instability, Greek consumers were forced to cut back on spending. Fears over job security amid regular media reports of job losses further contributed to widespread economic concerns in Greece. Within this climate, Greeks are becoming even more conservative in their spending in supermarkets and less willing to treat themselves to...
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