New Market Research Report: Super Premium Beauty and Personal Care in South Africa
There was growing consumer interest in super premium beauty and personal care during the review period, with this largely driven by stronger media coverage via magazines and by a growing celebrity culture. There was a growing perception that product benefits in areas such as skin care and colour cosmetics are correlated with price, with consumers becoming more interested in high-profile brands such as Creme de la Mer as a result. Consumers increasingly regard the purchase of these products as...
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