Nappies/Diapers/Pants in Belgium - New Market Research Report
The prevailing trend in 2012 was the more intensive development of nappies/diapers/pants sales. Given that this category is being hampered by the slowdown in the birth rate, players have had to find new opportunities for development. They are notably capitalising on more discreet and thinner nappies/diapers for toddlers, disposable pants for potty training or for young children suffering from enuresis. As in baby food, this was notably driven by more elaborate prepared baby food, such as...
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