Market Report, "Soft Drinks in Germany", Published
Soft drinks in Germany achieved positive total volume and value sales growth in 2012. The off-trade channel continued to grow at the expense of the on-trade, mainly driven by the ongoing cocooning trend. In volume terms, RTD coffee, followed by sports and energy drinks, posted the strongest performance. Fruit/vegetable juice, in contrast, was the main loser as consumers continued to shift to other types of soft drinks which are seen as healthier.