Oral Care in Russia: New Research Report Available at Fast Market Research
In 2012, consumers continued to prefer oral care products making professional marketing claims. The growing availability of high value-added products was positively received by consumers willing to pay more and to be sure of high-quality results. Not only do originally professionally-positioned brands explore this trend but also well-known mass-market brands such as Colgate and Blend-a-Med which now also offer more expensive toothpastes.
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