Rtds/High-Strength Premixes in Bosnia-Herzegovina - New Market Study Published
RTDs/high-strength premixes was the fastest growing category in alcoholic drinks in Bosnia-Herzegovina during 2012. Nevertheless, the 2012 performance was weaker than the CAGR of the review period, which was somewhat distorted by the boom in malt-based RTDs in 2011. RTDs continued to drive growth of the category in 2012, targeting younger, image-conscious consumers with pricing being a recent impetus behind the category's success. These products tend to be priced at a similar level to popular...
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