New Market Report Now Available: Women's Outerwear in Japan
Current value sales of women's outerwear (excl jeans) increased by 2%, while volume sales grew by 1% to reach 795 million units in 2012. Women's outerwear (excl jeans) witnessed a rebound in 2012 after Japan's March 2011 earthquake and tsunami disasters, helped by increasing average spending per customer. Female shopping trends gradually shifted from buying clothes with reasonable prices to high-quality products with higher prices. While the number of working women increased in Japan, more of...
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