New Market Report: Other Hot Drinks in the Philippines
In the latter part of the review period, manufacturers in other hot drinks created various promotional activities to enhance awareness of their brands and to persuade consumers to use these products. For example, Nestle Philippines Inc ran a discount promotion for online shoppers for its Nesquik brand. The company also used social networking to inform the public about its products and discount offerings. United Laboratories Inc, Manufacturer of Enervon, had a fun run from Fort Bonifacio Global...
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