Report Published: "Dishwashing in France"
Sales of dishwashing witnessed an appreciable upturn in 2012, a reflection of two factors. First, a high level of innovation continues to play a major role as illustrated by the positive impact of new scents in hand dishwashing, audacious packages with the entrance of Cillit Bang in the category in 2012 and key all-in-one innovations such as Paic Excel + from Colgate-Palmolive. Then, the receptivity amongst consumers towards "green" products continues to progress, thus pushing up sales of the...
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