New Market Research Report: Deodorants in the Philippines
Deodorants continued to expand in 2012, with current value sales increasing by 3%. It should be noted that the local market is relatively mature and saturated, explaining the slow increase in sales. For a country which places emphasis on hygiene and grooming, deodorant usage is very widespread, with the consumer base spanning across the teenage and older demographics at all income levels. With the country located in the tropics, Filipino consumers see deodorants as a necessity. Value sales of...
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