New Market Study, "Tea in Portugal", Has Been Published
Coffee consumption is a long-standing cultural tradition in Portugal. It has traditionally been the favourite hot drink, both as a breakfast drink and throughout the day. As such, tea constituted only a fraction of total hot drinks volume sales in 2012. Nevertheless, the emergence of the health and wellness trend has been gradual and positively impacted sales of tea. Total volume sales increased by a CAGR of 3% over the review period. Many consumers opt for tea because it is...
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