Ear Care in Nigeria: New Research Report Available at Fast Market Research
Increasing marketing activities by producers helped to create better awareness of ear care, which helped to see better growth in 2012 compared with the review period. Increasing sophistication of consumers as they strived for a more hygienic lifestyle also spurred growth, whilst most low-income consumers showed a preference for self-medication in ear care, owing to the higher cost of medical care. The growth of parapharmacies/drugstores also contributed to the performance of ear care, since...
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