New Market Report Now Available: Adult Mouth Care in Pakistan
Current value sales of adult mouth care grew by 7% in 2012.With a diet rich in caffeine and junk food, combined with substitution of water with soft drinks, the incidence of mouth ulcers has risen steadily amongst consumers in urban areas. The trend of self-medication prevails where middle- aged consumers utilise home remedies to complement OTC medication for instant relief for themselves and their children.
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