Market Report, "Underwear, Nightwear and Swimwear in South Korea", Published
Underwear performed well in 2012, with current value sales increasing by 7% and volume sales increasing by 8%. Men's underwear recorded higher current value growth than women's underwear (10% vs. 8%) in 2012. Functional underwear was a key trend in South Korea in 2012. Due to cold weather during winter in recent years, consumers are looking for functional underwear that can generate heat and prevent coldness. In order to meet increasing demand, most underwear brands have introduced functional...
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