New Market Study, "Tea in Denmark", Has Been Published
Tea retail volume sales stabilised in 2012 after a continuous decline over the review period. The Danish media and consumers are increasingly recognising the health benefits of tea, particularly green tea and fruit/herbal tea. Certified labelled tea, such as organics, fair trade, eco-friendly, and source origin, is particularly growing in demand. Organic green tea retail volume sales, for example, grew by 16% and reached an 8% share of green tea in 2012. Black tea, however, continued to decline...
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