Recently Released Market Study: Direct Selling in India
Direct selling witnessed stagnated growth in 2012 due to the increased fraudulent companies cheating the consumers. This led to a decline in trust in direct sellers. Indian Direct Selling Association in 2011 demanded proper definition and regulation regarding direct selling from the government, which was in process until 2012. Lack of proper definition regarding what comprises direct selling and any government department handling this retailing channel also resulted in retailers selling their...
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