New Market Study, "Calming and Sleeping in Estonia", Has Been Published
Hectic and stressful lifestyles have increased the popularity of calming and sleeping products in Estonia. During the economic crisis consumer purchasing power declined and people were forced to trade down when buying calming and sleeping products, though the situation improved in 2012. The good performance of the domestic economy and steady improvement in purchasing power saw consumers become less sensitive about prices. Heavy workloads saw more people seek OTC calming and sleeping products to...
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